Its beginnings date from the middle of the 20th century, with a farm dedicated to the cultivation of carnations in a country house in the city of Vila-Real called La Florida. From this place, the company  acquires the name, which in 1956, started the poultry activity. Florida Products began with the creation of a feed mill and incubation room of embryonated eggs.

The incubators reproduce faithfully the natural environment that the embryo needs to develop. The technology applied in the incubators imitates the nature in a perfect way, programming and maintaining the temperature, humidity and CO2 level, ideal for every day that passes in these departments.

The Florida Product Processing Plant is located in Almassora. It occupies a total area of more than 15,000 square meters and is equipped with the latest technological equipment to ensure strict compliance with safety, safety and hygiene standards.