Productos Florida has expanded its line of business by focusing part of its production on the segment of processed foods based on chicken meat. This new business strategy is driven by the situation of the traditional poultry market that is very stagnant and has very little differentiation capacity.
The new consumer demands more attractive products, with new formats for an increasingly demanding public, which demands healthy, tasty and easy to prepare foods. The linear of the points of sale destine more and more space to all type of products elaborated that require little manipulation on the part of the consumer and a fast cooked.
The City Council of Almassora will grant on May 22 its appreciated Caldera de Honor to Productos Florida, a company belonging to the Dacsa Group, dedicated to the milling of corn and rice, and that for more than 50 years has been present in the sector of feeding, responding to the growing demands of society. “This year we wanted to recognize the commitment of a strong group, a consolidated team that has been operating for decades in Almassora, in our Mijares polygon.” Vicente Casanova, Mayor of Almassora, will deliver next May 22 to the CEO of the firm, José Antonio Teijeiro, the distinguished emblem that recognizes the commitment of Read More